My Backcountry Review
Backcountry.com is a leading retailer of premium outdoor recreation gear. It was founded in 1996 by two close friends, Jim Holland and John Bresee who were searching for a way to bring the outdoor world to the internet.
The company is headquartered in West Valley City and Park City in Utah. They currently maintain an inventory of more than 1000 name brands, among which I found premium gear for skiing, snowboarding, rock climbing, kayaking, hiking, trekking, trail running, snowshoeing and cycling. Having being in business for over 14 years and being a team of avid outdoor recreation lovers themselves, they also feature retail stores dedicated to the provision of specific gear and accessories. Currently, their on-line stores include four full retail stores, one closeout and five one-deal-at-a-time (ODAT) stores through which customers are offered premium products in the outdoor, action sports and bike industries.
I heard about ODAT, for the first time, on this site which seemed to have been coined by the Backcountry team to represent their store business model which operates by offering one-deal-at-a-time. And guess what, it is working.
Backcountry is a premium outdoor recreation online retail store with international reputation. I found that they have been featured in several reputable news lines with some awards. It was named the 2009 Backpack Magazine/SNEWS Online Retailer of the Year. Also, in 2003, 2005, 2006, 2007 and 2009, Backcountry was included in the Web Top 50 Retail Sites of the Internet Retailer Magazine’s Best. In 2009, it was featured on spot #65 in Sporting Goods Business Top 100 Retailers Report and also featured in the Inc Magazine’s Inc 500 in 2003 and 2006. Hence despite the provision of excellent product selection with unequal business practices, their reputation kind of speaks volume of their commitment to customer satisfaction.
How To Shop at Backcountry.com
If you have been shopping outdoor gear and accessories online, I guess you may have noticed that no experience has been completely satisfactory. I had a different view when I started using backcountry. One good reason I like this merchant is their wide range of product selection. My favorite brand for outdoor gear is North Face and then a little match-up here and there with other brands. On Backcountry, I found a wide range of products from North Face and almost about 1000 others including Patagonia, Marmot, Rossignol, K2 and many others including the hard-to-find brands. Additionally, with their ODAT business model, you can get specific products from their specialized sister sites, like Steepandcheap.com which provides outdoor gear and ski gear, WhiskeyMilitia.com which provides surf and skate with snowboard gear, Chainlove.com which provides premium mountain bike gear and the bonktown.com which features road bike gear.
In such a pool of product selection, I had no difficulty picking some gear on a Monday morning before work. They took a pre-narrowed product display approach which allows customers to shop by type, like clothing, Gear and Accessories or by Brand. There is also a New Arrivals section which features the newly added products. I always examine this section. There is absolutely no time I came to this site without meeting some discount offers.
Key Features and Benefits of Backcountry
- Wide Product Selection: Backcountry provides a wide range of outdoor gear and accessories from hiking and camping gear to any outdoor equipment you can think of. They also feature clothing accessories arranged by gender, like the Men’s Clothing and Women’s Clothing including a section dedicated to Kids.
- Huge Brand Coverage: It feature products from the well known reputable brands thereby satisfying those customers who may have accustomed to using a particular brand. Surprisingly, there are also products from the less popular brands whom their products have been creating some buzz among outdoor recreation lovers.
- Unequal Customer Service: Though I expected this owing to their reputation in this industry, but it goes without saying that some online retail stores really lack this quality. Backcountry features well-trained, down-to-earth customer service representatives who love, live and dream outdoor recreation. They take passion from assisting customers on the site to making sure that their orders are delivered to their door step in the least possible time. Also they provide a no-question asked return policy, plus an on-site Community where you can share and learn from the personal experiences of fellow outdoor lovers.
- Customer Saving Opportunities: I am a budget shopper and don’t fail to take advantage of customer saving opportunities. Luckily at Backcountry, there are a number of such opportunities from the always-available discount offers, which is one of the highest discounts you can find on the internet in this industry, to a free shipping on all orders above $50.
What Do Customers Say?
Previous customers didn’t deny the fact that Backcountry provided them enormous gear options at great prices. Among the qualities that were recounted on independent review sites include great product choice, exceptional product quality, easy ordering process, hassle-free returns, and unequal problem resolution services.
Are There Any Complaints?
I don’t have any grudges against Backcountry except that the last time I shopped there, I lost an item that was already in my cart. I had no idea that the items in my cart were still available to the public. My advice, if you see a product at a great deal, click the order button at once.